Real-World Impact

A respected but aging organization needed to evolve to stay relevant, better serve its stakeholders, and position itself for future growth. Through a full-scale brand transformation—including updated visual identity, internal culture alignment, customer personas, and strategic messaging—I guided the shift from a single, legacy brand to a modern family of brands rooted in a customer-first mindset. The rebrand reignited internal alignment, set the foundation for new business lines, and repositioned the organization to thrive in a changing marketplace. 

 A legacy membership association was facing flat growth, declining engagement, and unclear messaging around its value proposition. By reimagining the member acquisition and retention strategy—introducing segmentation, refining messaging, and modernizing the marketing tech stack—I helped the organization achieve record-high member retention and revenue within a single year. 

 A global nonprofit was ready to scale but constrained by a limited product portfolio and untapped revenue potential. To address this, I led the identification, development, and launch of new programs aligning each with emerging market needs. These efforts opened entirely new revenue streams and extended the organization’s reach into new segments of the market. 

An organization with strong programs was underperforming in awareness, engagement, and acquisition due to fragmented marketing efforts. I developed a comprehensive, cross-channel marketing strategy—clarifying audience personas, refining messaging, and aligning campaigns across digital and print. The effort resulted in increased web traffic, stronger conversion rates, and improved ROI on paid media, while reinforcing the organization’s brand position in a competitive landscape. 

Declining participation and outdated programming were impacting an organization’s ability to connect with its members. In response, I overhauled the grassroots and event strategy, prioritizing regional relevance, accessibility, and alignment with member needs. The result was increased participation, improved event ROI, and a scalable foundation for long-term engagement.

Fragmented systems, unclear ownership, and outdated tools were holding back a nonprofit’s digital marketing performance. By establishing an enterprise-wide email governance policy and leading a modernization of the MarCom tech stack, I helped streamline internal coordination, reduce technical debt, and strengthen audience engagement across digital channels. 

A conservation nonprofit needed to diversify beyond traditional fundraising methods and tap into new revenue opportunities. I built a sponsorship strategy that surfaced underutilized assets and reframed them for mission-aligned corporate partnerships. The effort led to 20+ brand collaborations, many with Fortune 500 companies, that significantly increased national visibility while opening new revenue streams.